# The Laayo name, logo and colours

> What the Laayo wordmark looks like, how to write the name, which colours belong to the brand and how the logo should and should not be used.

- Source: https://blog.laayo.com.np/what-the-laayo-name-and-logo-mean
- Section: Design
- Author: Laayo Design (Laayo Services Pvt. Ltd.)
- Published: October 3, 2026
- Topics: Brand, Logo, Design

This page explains the Laayo brand in plain words: how to write the name, what the logo looks like, which colours we use and where to get the official files. If you are a partner, a journalist or simply curious, this is the reference.

![The Laayo wordmark: "la" in charcoal beside a slanted charcoal badge with "ayo" in yellow, the compact app mark, and the two brand colours.](https://blog.laayo.com.np/media/seed/laayo-brand-sheet.svg)

## How to write the name

The name is **Laayo**: capital L, then "aayo", one word. Please do not write it as "LAAYO", "La Ayo" or "Laayo App". When you need to be precise about the company, use **Laayo Services Pvt. Ltd.**

Our products follow the same pattern: **Laayo Plus**, **Laayo Biz** and **Qora by Laayo**.

## The wordmark

Laayo's logo is a **wordmark**, a logo made of the name itself. It has two parts:

- **"la"** written in charcoal.
- A **slanted charcoal badge** that holds **"ayo"** in Laayo yellow.

The slant gives the mark a sense of movement, which suits a delivery service. The badge makes the logo recognisable even when it is small.

Laayo adopted this wordmark in **late September 2026**. It replaced an earlier picture logo everywhere: the apps, the websites, emails and documents issued since then.

## The app mark

Where the full wordmark would be too small, such as a browser tab, we use a **compact mark**: the yellow "a" from the badge on a charcoal rounded square. Phone launcher icons use the full wordmark on yellow, because a home screen has room for it.

**Laayo Plus** has its own icon variant: the wordmark on **Plus gold** with a small crown, so members can tell it apart.

## Colours

Laayo has two main colours and a small supporting set:

| Colour | Hex | Used for |
|---|---|---|
| Laayo yellow | #FFD60A | Buttons, highlights, the badge in the logo |
| Charcoal | #263238 | Text, the "la" in the logo, dark backgrounds |
| Plus gold | #F2B705 | Laayo Plus only |

Red is not a Laayo brand colour. We use it only for warnings, errors and "closed". The thinking behind this is in [Designing Laayo in yellow](https://blog.laayo.com.np/designing-laayo-in-yellow).

**One rule matters more than the rest:** yellow is a fill colour, not a text colour. Yellow text on a white background is hard to read, so we always put charcoal text on yellow, never yellow text on white.

## Typeface

Laayo's apps and websites use **Lexend**, an open-licence typeface designed for easy reading. It is friendly, clear at small sizes and works well for both English and numbers on receipts and menus.

## Using the Laayo logo

If you are a restaurant partner, a journalist or an event organiser, you are welcome to use the Laayo wordmark to refer to Laayo. A few simple rules:

- Use the **official files** from our [Investors page](https://blog.laayo.com.np/investors#contact), not a screenshot.
- Use the **light background** version on white and light colours and the **dark background** version on dark colours.
- Do not stretch, recolour, rotate or add effects such as shadows and glows.
- Leave clear space around the logo so it can breathe.
- Do not use the logo in a way that suggests Laayo endorses something it does not.

For anything beyond this, write to us through the [Investors page](https://blog.laayo.com.np/investors) form and choose "Press and media".

## Quick answers

### What does the Laayo logo look like?
It is a wordmark: "la" in charcoal next to a slanted charcoal badge with "ayo" in yellow. The compact app mark is the yellow "a" on a charcoal rounded square.

### What are Laayo's brand colours?
Laayo yellow (#FFD60A) and charcoal (#263238). Plus gold (#F2B705) is used only for Laayo Plus.

### When did Laayo change its logo?
Laayo adopted its current wordmark in late September 2026.

### Which font does Laayo use?
Laayo uses Lexend, an open-licence typeface designed for readability.

### Where can I download the Laayo logo?
The official wordmark files, for light and dark backgrounds, are linked under Brand assets on the Investors page of this blog.