One company, four products
Laayo is more than a delivery app. How the Laayo app, Laayo Plus, Qora and Laayo Biz fit together, and why sharing riders, payment rails and technology makes each one stronger.
Most people know Laayo as the yellow app they use to order dinner. Behind it is a small company, Laayo Services Pvt. Ltd., that builds four products for the same towns and often the same businesses.
This post explains what each product does, who it serves and why we think they belong together.
The Laayo app#
The Laayo app is where it starts. Customers order food, groceries and everyday items from local restaurants and shops, pay by cash or E-Payment, track their rider live and get help when something goes wrong. Restaurants and shops manage their menus and orders in the partner app. Riders work from the rider app.
The app is also where most of our customers first meet us, which makes it the front door to everything else.
Laayo Plus#
Laayo Plus is a monthly membership inside the app. Members get free delivery on qualifying orders each month, priority support and other perks.
For customers, Plus makes Laayo cheaper and easier to use often. For us, it creates recurring revenue and turns occasional customers into regulars. You can read the details in what Laayo Plus gives you.
Qora#
Qora is a QR payment platform for Nepali businesses of any kind, not just restaurants. A merchant can create dynamic QR codes, receive payments that settle directly to their own account, see each payment arrive in real time and connect payments to their own systems through an API with developer documentation.
Qora grew out of our own needs. To make E-Payment work smoothly in the Laayo app, we had to build reliable QR payment handling. Once that worked well for us, offering it to other businesses was a natural next step. Qora runs on its own separate systems and database, and it never holds customer money.
Laayo Biz#
Laayo Biz is a point of sale and restaurant management system. Restaurants use it for billing, dine-in tables, kitchen order tickets, staff, inventory and reports, on the web and in a mobile app. Each business has its own isolated data.
Laayo Biz can also receive orders from the Laayo marketplace directly, so a restaurant that uses both sees delivery orders and counter orders in one place.
What they share#
The products are separate, but they are built on shared foundations. That is where most of the advantage comes from.
Riders and operations. Our rider fleet, support team and local operations serve the marketplace today, and the same people and processes can support deliveries for other products as they grow.
Payment rails. E-Payment in the Laayo app, merchant payments in Qora and subscription billing for Laayo Biz and Qora all run through payment infrastructure we already operate and understand. Building it once and using it many times keeps costs down and quality up.
Technology and team. One engineering team builds and runs everything, with shared practices for testing, deploying, monitoring and security. Lessons from one product carry straight into the others. We describe that platform in our tech stack series.
Relationships. A restaurant that joins the marketplace already knows and trusts us. Offering it a point of sale or a payment tool is a conversation with a partner, not a cold sale.
Why not focus on one thing?#
It is a fair question, and focus matters to us. Delivery in Birtamod and Damak remains our main priority, and most of our energy goes there.
But Qora and Laayo Biz are not distractions from delivery. They grew out of tools we needed to build anyway, and they make the delivery business stronger: partners who run their counter on Laayo Biz and take payments through Qora have more reasons to stay, and more of their business runs on systems we can improve.
We think of the four products as one relationship with a town’s customers and businesses, seen from four angles.
Built carefully#
Running several products means we take separation seriously. Each product has its own data, its own access rules and its own billing. A problem in one should never spill into another. That discipline is part of how a small team can run several products without losing control of any of them.
Where this goes#
Today, the four products serve Birtamod and Damak first, with Qora and Laayo Biz also open to businesses elsewhere. As we grow into new towns, each product arrives with the others, so every new town gets a complete set of tools from day one.
We are also exploring another line, Laayo Supply, to help restaurant partners buy kitchen supplies. It is at an early stage, and we write about it in what comes next.
